Seek the Unseen™

You don’t see PrimaLoft. You don’t need to. PrimaLoft creates premium insulations and fabrics felt by you and the planet.

Felt by you.

PrimaLoft has spent over 40 years developing innovative insulations and fabrics to keep you warm, dry and comfortable. We like to consider ourselves the secret ingredient that powers to favorite jackets, gloves, footwear, bedding and more. 

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Felt by the planet.

We believe premium performance does not need to come at the expense of the planet. PrimaLoft engineers are in the lab developing revolutionary technologies that also reduce our impact on the earth.

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We believe the best things in life often go unseen.

How to find us.

To find out if PrimaLoft powers your product, just look for our red shield.

Hang Tags

Look for the PrimaLoft hang tag.


Check for the PrimaLoft label.


Type “PrimaLoft” in your favorite brands’ search bars.


Visit the PrimaLoft Marketplace for a sample of our collaborations.

Press & Awards

5 Vegan Puffer Jackets That Are Both Chic & Sustainable

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4x Winner: Best Brand | Sustainability, Best Brand | Innovation, Best Product | Sustainability, Best Product | Innovation

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These U.S. brands are changing how we fly, interact with music, and stay warm.

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Who Makes the Most Sustainable Puffy Jacket?

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Grand Award Winner: PURE synthetic insulation by PrimaLoft - Stay warm without warming the planet

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You can find us inside your favorite products.

We’re honored to be recognized by Fast Company in their second annual Brands That Matter class of honorees. 

Fast Company’s Brands That Matter list showcases brands that have achieved relevance through cultural impact, social engagement, and whose branding authentically communicates their missions and ideals. 

PrimaLoft is proud to be acknowledged for our relentless commitment to innovation, performance and sustainability. 

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