December 20, 2023

PrimaLoft President Anne Cavassa Appointed New CEO

Cavassa expands role to propel the brand’s future growth

LATHAM, N.Y. (Dec 20, 2023)PrimaLoft, Inc., the global leader in advanced material technology, is pleased to announce the appointment of Anne Cavassa as the company’s new Chief Executive Officer, effective January 1st, 2024. This move follows Cavassa’s recent appointment as President of the company. The changes come as former President and CEO, Mike Joyce, steps into retirement at year end after steering the company for 11 years. In his retirement, Joyce will assume the role of Vice Chair on PrimaLoft’s Board of Directors.

“I am thrilled to be stepping into this role, supported by the exceptional team at PrimaLoft,” says Cavassa, President and CEO of PrimaLoft. “It’s a privilege to be able to join a company that has seen enormous success under the guidance of Mike Joyce. After spearheading the establishment of PrimaLoft as its own company in 2012, Mike is, in essence, the founder of PrimaLoft, taking the company from a small business with a big vision to the market leader in branded synthetic insulation. I am happy to continue to work with Mike in his new position on the board of directors.”

“Our company purpose is to balance the intersection of people, products, and the planet,” says Mike Joyce.  “Anne embodies these beliefs and brings extensive leadership experience from renowned active lifestyle brands. This is an ideal opportunity to bring in a proven leader to help bring PrimaLoft forward to the next level and, for me, she was the clear choice.”

Cavassa brings to PrimaLoft nearly three decades of experience highlighted by strategic leadership roles at storied outdoor and active lifestyle brands. Her previous tenure as President of Saucony, coupled with her role as Senior Vice President and Chief Customer Experience Officer at Brooks Sports Inc., showcases her expertise in driving growth across footwear and apparel sectors.

Additionally, her involvement across product, customer experience, retail, and brand marketing in pivotal leadership positions at Timberland, Nike, Reebok, Tommy Bahama, and Eddie Bauer is ideally suited for PrimaLoft and its place in the market.

“As an ingredient brand, PrimaLoft has immense potential to impact positive change across our industry, and I look forward to working with our full team as we continue striving to reach that potential,” added Cavassa. “I’m excited to help bring PrimaLoft into its next phase of growth, building on the brand’s history of innovation, performance, and sustainability as we strengthen our connection with both our customers and with consumers.”

For media inquiries, please contact Senior Global Communications Manager, Ken Fisk at or Senior PR Account Manager, Annekë Efinger at


About PrimaLoft: PrimaLoft, Inc. is an advanced material technology company based in Latham, New York, with offices in Xiamen, China. PrimaLoft is the world leader in the research and innovative development of high-performance insulation and fabric felt by you and the planet. The PrimaLoft® Brand, a registered trademark of PrimaLoft, Inc., is used by more than 950 top global brands in outdoor and fashion, home furnishings, work wear, hunting, and military applications. With its Relentlessly Responsible™ mission, PrimaLoft strives to balance performance & sustainability through innovation. Originally developed for the U.S. Army as a water-resistant, synthetic alternative to down, the brand is recognized today as a benchmark for providing unsurpassed comfort in any condition, while lessening its impact on the environment. PrimaLoft, Inc. is a subsidiary of Compass Diversified (NYSE: CODI). For more information, please visit, and follow PrimaLoft on Facebook, Instagram, and LinkedIn.


Sr. Global Communications Manager

Ken Fisk

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