Our Philosophy

Our Philosophy

Innovation for Performance & Sustainability

At PrimaLoft, we believe you shouldn’t have to choose between what’s good for you and what’s good for the planet. Every product we make is a fusion of material innovation, world class performance and sustainability.

We call this trifecta Relentlessly Responsible™.

Products & Technologies

Learn more about some of the insulations, fabrics and technologies that power your bedding, jackets, footwear and more.

PrimaLoft® Classics: Gold, Silver & Black

PrimaLoft® Classics are just that. Classic. Gold, Silver and Black are some of our most popular insulations and they have been trusted to keep you warm and comfortable for over 20 years.

PrimaLoft® Active

Breathable, moisture managment, stretch. PrimaLoft® Active was developed to keep you comfortable in a wide range of activities, regardless of intensity or season.

PrimaLoft® ThermoPlume®

ThermoPlume® is our vegan-friendly alternative to down. Designed to mimic down with lightweight warmth, loft, softness and compressability. As a bonus, it’s made from 100% recycled content and features fluorocarbon-free water resistance.

PrimaLoft® for Footwear

PrimaLoft® insulation for footwear is specifically engineered for repeated wear and extreme conditions, protecting your feet from the cold snow, hot turf and wet weather.


Aerogel is a material originally developed by NASA and harnessed by PrimaLoft. We use it to give you a temperature barrier that locks out extreme cold and heat. It is the lightest solid known to man - giving you revolutionary lightweight warmth.

PrimaLoft® P.U.R.E.TM

P.U.R.E. stands for Produced Using Reduced Emissions. It is a PrimaLoft manufacturing technology that reduces carbon emissions by 50 - 70%.

PrimaLoft® BIOTM

PrimaLoft® BioTM fibers are designed to return to materials found in nature. This helps reduce the long-term impact of microplastics.

Recycled Content

Our products start by converting recycled plastic bottles into fibers. Since 2015, we’ve diverted more than 692 million water bottles from landfills + marine environments. Products contain up to 100% recycled content.

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