Our Philosophy

Our Philosophy

Innovation for Performance & Sustainability

At PrimaLoft, we believe you shouldn’t have to choose between what’s good for you and what’s good for the planet. Every product we make is a fusion of material innovation, world class performance and sustainability.

We call this trifecta Relentlessly Responsible™.

Innovation
powered by PrimaLoft
Innovation
Ultimately, we are innovators. Engineers, laboratories and thousands of hours of testing are behind everything we create. Our goal is always the same: combine world class performance and world changing sustainability.
Performance
felt by you
Warm
Our ultra-fine fibers are designed to trap warmth. This allows us to keep you comfortable and thermally-regulated – from winter to spring, from the mountains to your bed.
Dry
Our water resistant products are created with fibers that are inherently hydrophobic + repel water. In other words, our fibers want to stay dry just as much as you do.
Soft
The thinner the fiber, the softer the material. PrimaLoft fibers are thinner than a human hair - so they’re incredibly soft.
Durable
Our materials are strong enough to withstand the rigors of military use. So, you can trust that PrimaLoft products are designed to last through any activity, repeated laundering, and the test of time.
Light
Ultra-fine fibers create lightweight, thermally efficient materials. And those materials can create lightweight garments that keep you comfortable.
Sustainability
felt by the planet
Recycling
Our products start by converting recycled plastic bottles into fibers. Since 2015, we’ve diverted more than 692 million water bottles from landfills + marine environments.
Returning to Nature
PrimaLoft engineers developed the first-ever synthetic insulation and fabric designed to return to materials found in nature.
Reducing Emissions
PrimaLoft developed a proprietary renewable manufacturing process that drastically reduces carbon emissions. So far, we’ve accomplished carbon savings of up to 95% - and we’re not stopping there.
Designing to Last
Longevity is a necessity for sustainability. We don’t create products that stay with you for a season. We create products that stay with you for a generation.
Enabling Circularity
Our products aren’t just made from recycled materials. They’re made to be recyclable. That means that our materials can be repurposed and remade, again and again.

Products & Technologies

Learn more about some of the insulations, fabrics and technologies that power your bedding, jackets, footwear and more.

PrimaLoft® Classics: Gold, Silver & Black

PrimaLoft® Classics are just that. Classic. Gold, Silver and Black are some of our most popular insulations and they have been trusted to keep you warm and comfortable for over 20 years.

PrimaLoft® Active

Breathable, moisture managment, stretch. PrimaLoft® Active was developed to keep you comfortable in a wide range of activities, regardless of intensity or season.

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PrimaLoft® ThermoPlume®

ThermoPlume® is our vegan-friendly alternative to down. Designed to mimic down with lightweight warmth, loft, softness and compressability. As a bonus, it’s made from 100% recycled content and features fluorocarbon-free water resistance.

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PrimaLoft® for Footwear

PrimaLoft® insulation for footwear is specifically engineered for repeated wear and extreme conditions, protecting your feet from the cold snow, hot turf and wet weather.

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Aerogel

Aerogel is a material originally developed by NASA and harnessed by PrimaLoft. We use it to give you a temperature barrier that locks out extreme cold and heat. It is the lightest solid known to man - giving you revolutionary lightweight warmth.

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PrimaLoft® P.U.R.E.TM

P.U.R.E. stands for Produced Using Reduced Emissions. It is a PrimaLoft manufacturing technology that reduces carbon emissions by 50 - 70%.

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PrimaLoft® BIOTM

PrimaLoft® BioTM fibers are designed to return to materials found in nature. This helps reduce the long-term impact of microplastics.

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Recycled Content

Our products start by converting recycled plastic bottles into fibers. Since 2015, we’ve diverted more than 692 million water bottles from landfills + marine environments. Products contain up to 100% recycled content.

Learn more >


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