LATHAM, N.Y. (Nov. 5, 2019) – PrimaLoft, Inc., the world leader in advanced material technology, today introduced PrimaLoft^® P.U.R.E.™, a proprietary manufacturing technique that reduces carbon emissions by as much as 48%. P.U.R.E., which stands for “Produced Using Reduced Emissions,” is the latest development in PrimaLoft’s Relentlessly Responsible commitment to make more sustainable products without compromising its industry-leading performance.

“As experts in advanced material technologies, PrimaLoft’s commitment to responsibility drives our developments beyond the product level,” said PrimaLoft president and CEO Mike Joyce. “Over the past four years, we have been working towards manufacturing solutions that will drastically reduce carbon emissions. The result is a brilliant shift in our process, that will make a significant impact for the environment.”

The initial insulation product being produced with P.U.R.E. manufacturing technology uses 100% post-consumer recycled material and has all the insulating and performance benefits of existing PrimaLoft^® Gold Insulation. Converting the yearly production of PrimaLoft^® Gold Insulation to P.U.R.E. manufacturing results in:

48% reduction of Carbon Dioxide emissions*
48,111 lbs of Carbon Dioxide reduction*
438,617 miles of Carbon Dioxide savings – enough to drive around the earth 17.6 times*

Traditional insulation manufacturing requires that fibers are thermally bonded by moving through a slow, high-heat oven. As part of PrimaLoft’s Relentlessly Responsible™ mission, the company completed a comprehensive environmental assessment of its manufacturing and determined that removing the need for thermal ovens would drastically reduce carbon emissions.

“Once we identified the ovens as a key opportunity to reduce emissions, we set out to find a creative solution,” said Joyce. “Our engineers have developed and perfected a manufacturing technology that uses air, instead of heat, to cure and stabilize the insulation.”

In the fall of 2020, Patagonia will be the first brand partner to incorporate PrimaLoft^® P.U.R.E.™ manufacturing technology.

P.U.R.E. manufacturing arrives a year after PrimaLoft introduced PrimaLoft^® Bio™, the world’s first biodegradable**, 100% recycled synthetic insulation and fabric. PrimaLoft^® Bio™ will be available in apparel from brands such as Houdini and Norrona beginning in fall 2020.

About PrimaLoft, Inc.
PrimaLoft, Inc., an advanced material technology company based in Latham, New York with offices in Germany and China, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft^® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft^® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign^® system, the International OEKO-TEX^® Association and the Sustainable Apparel Coalition’s Higg Index. For more information, please visit primaloft.com, and follow PrimaLoft on Facebook, Twitter and Instagram. PrimaLoft^®, Feel the Performance™.