Felt by you.

PrimaLoft has spent over 40 years developing innovative insulations powering your favorite jackets, gloves, footwear and more. PrimaLoft(R) insulation provides you with industry-leading comfort and protection, so you can perform your best.

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Felt by the planet.

We believe premium performance does not need to come at the expense of the planet. Our engineers are in the lab developing revolutionary tech that provides the highest possible performance while reducing our impact on the planet.

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How it Works

How to find us.

To find out if PrimaLoft powers your product, just look for our red shield.

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Hang Tags

Look for the PrimaLoft hang tag.

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Labels

Check for the PrimaLoft label.

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Search

Type “PrimaLoft” in your favorite brands’ search bars.

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Marketplace

Visit the PrimaLoft Marketplace for a sample of our collaborations.

  • https://primaloft.com/content/uploads/2022/11/HowtofindPrimaLoft-1.png

    Hang Tags

    Look for the PrimaLoft hang tag.

  • https://primaloft.com/content/uploads/2022/11/HowtofindPrimaLoft2-1.png

    Labels

    Check for the PrimaLoft label.

  • https://primaloft.com/content/uploads/2022/11/HowtofindPrimaLoft3-1.png

    Search

    Type “PrimaLoft” in your favorite brands’ search bars.

  • https://primaloft.com/content/uploads/2022/11/HowtofindPrimaLoft4-1.png

    Marketplace

    Visit the PrimaLoft Marketplace for a sample of our collaborations.

Featured In

Featured In


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