Felt by you.
PrimaLoft has spent over 40 years developing innovative insulations powering your favorite jackets, gloves, footwear and more. PrimaLoft(R) insulation provides you with industry-leading comfort and protection, so you can perform your best.
Felt by the planet.
We believe premium performance does not need to come at the expense of the planet. Our engineers are in the lab developing revolutionary tech that provides the highest possible performance while reducing our impact on the planet.
How it Works
How to find us.
To find out if PrimaLoft powers your product, just look for our red shield.
Hang Tags
Look for the PrimaLoft hang tag.
Labels
Check for the PrimaLoft label.
Search
Type “PrimaLoft” in your favorite brands’ search bars.
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Hang Tags
Look for the PrimaLoft hang tag.
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Labels
Check for the PrimaLoft label.
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Search
Type “PrimaLoft” in your favorite brands’ search bars.
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