How We Innovate

How We Innovate

Innovation for Performance & Sustainability

We are committed to being Relentlessly Responsible™, using innovation to drive performance and sustainability. Each elevated, neither sacrificed. We are always striving to provide the highest possible performance while reducing our impact on the planet.


Products & Technologies

Learn more about some of the insulations, fabrics and technologies that power your bedding, jackets, footwear and more.

PrimaLoft® Classics: Gold, Silver & Black

PrimaLoft® Classics are just that. Classic. Gold, Silver and Black are some of our most popular insulations and they have been trusted to keep you warm and comfortable for over 20 years.

PrimaLoft® Active

Breathable, moisture managment, stretch. PrimaLoft® Active was developed to keep you comfortable in a wide range of activities, regardless of intensity or season.

PrimaLoft® ThermoPlume®

ThermoPlume® is a vegan-friendly alternative to down. Designed to mimic down with lightweight warmth, loft, softness and compressability. As a bonus, it’s made from 100% recycled content and features fluorocarbon-free water resistance.

PrimaLoft® for Footwear

PrimaLoft® insulation for footwear is specifically engineered for repeated wear and extreme conditions, protecting your feet from the cold snow, hot turf and wet weather.

Aerogel

Aerogel is a material originally pioneered by NASA and harnessed by PrimaLoft. We use it to give you a temperature barrier that locks out extreme cold and heat. It is the lightest solid known to man - giving you revolutionary lightweight warmth.

PrimaLoft® P.U.R.E.TM

P.U.R.E. stands for Produced Using Reduced Emissions. It is a PrimaLoft manufacturing technology that reduces carbon emissions more than 50%.

PrimaLoft® BIOTM

PrimaLoft® BioTM fibers are designed to return to materials found in nature. This helps reduce the long-term impact of microplastics.

Recycled Content

Our products are made using up to 100% recycled materials, sourced primarily from plastic water bottles. Since 2015, we've diverted nearly 1 billion water bottles from landfills + marine environments.


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