How We Innovate

How We Innovate

Innovation for Performance & Sustainability

We are committed to being Relentlessly Responsible™, using innovation to drive performance and sustainability. Each elevated, neither sacrificed. We are always striving to provide the highest possible performance while reducing our impact on the planet.

  • Innovation
    powered by PrimaLoft
  • Innovation
    We are innovators. Engineers, laboratories and thousands of hours of testing are behind everything we create. Our goal is always the same: combine world class performance and world changing sustainability.
  • Performance
    felt by you
  • Warm
    Our ultra-fine fibers are designed to trap warmth. This allows us to keep you comfortable and thermally-regulated – from winter to spring, from the mountains to your bed.
  • Warm when Wet
    Our products are made with water resistant fibers that work to keep you warm, even in wet conditions.
  • Soft
    The thinner the fiber, the softer the material. PrimaLoft fibers are thinner than a human hair - so they’re incredibly soft.
  • Durable
    Our materials are strong enough to withstand the rigors of military use. So, you can trust that PrimaLoft products are designed to last through any activity, repeated laundering, and the test of time.
  • Light
    Ultra-fine, lightweight fibers mean our insulations are used to create ultra-warm, lightweight garments that keep you comfortable.
  • Sustainability
    felt by the planet
  • Recycling
    Our products are made using up to 100% recycled materials, sourced primarily from plastic water bottles. Since 2015, we've diverted nearly 1 billion water bottles from landfills + marine environments.
  • Returning to Nature
    PrimaLoft engineers developed the first-ever synthetic insulation designed to return to materials found in nature.
  • Reducing Emissions
    PrimaLoft has developed a unique manufacturing process that drastically reduces carbon emissions by more than 50%, compared to traditional industry methods.
  • Designing to Last
    Longevity is a necessity for sustainability. We don’t create products that stay with you for a season. We create products that stay with you for a generation.
  • Enabling Circularity
    Our products aren’t just made from recycled materials. They’re made to be recyclable. That means that our materials can be repurposed and remade, again and again.

Products & Technologies

Learn more about some of the insulations, fabrics and technologies that power your bedding, jackets, footwear and more.

PrimaLoft® Classics: Gold, Silver & Black

PrimaLoft® Classics are just that. Classic. Gold, Silver and Black are some of our most popular insulations and they have been trusted to keep you warm and comfortable for over 20 years.

PrimaLoft® Active

Breathable, moisture managment, stretch. PrimaLoft® Active was developed to keep you comfortable in a wide range of activities, regardless of intensity or season.

PrimaLoft® ThermoPlume®

ThermoPlume® is a vegan-friendly alternative to down. Designed to mimic down with lightweight warmth, loft, softness and compressability. As a bonus, it’s made from 100% recycled content and features fluorocarbon-free water resistance.

PrimaLoft® for Footwear

PrimaLoft® insulation for footwear is specifically engineered for repeated wear and extreme conditions, protecting your feet from the cold snow, hot turf and wet weather.

Aerogel

Aerogel is a material originally pioneered by NASA and harnessed by PrimaLoft. We use it to give you a temperature barrier that locks out extreme cold and heat. It is the lightest solid known to man - giving you revolutionary lightweight warmth.

PrimaLoft® P.U.R.E.TM

P.U.R.E. stands for Produced Using Reduced Emissions. It is a PrimaLoft manufacturing technology that reduces carbon emissions more than 50%.

PrimaLoft® BIOTM

PrimaLoft® BioTM fibers are designed to return to materials found in nature. This helps reduce the long-term impact of microplastics.

Recycled Content

Our products are made using up to 100% recycled materials, sourced primarily from plastic water bottles. Since 2015, we've diverted nearly 1 billion water bottles from landfills + marine environments.

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