Introducing
PRIMALOFT® P.U.R.E.^™

Revolutionizing the manufacturing process to dramatically reduce carbon emissions around the world.

THE
PRIMALOFT® BIO™
COMMUNITY

We're very proud to welcome our first partners to the
PrimaLoft® Bio™ Community.

Introducing
PRIMALOFT® BIO™

The first biodegradable* synthetic insulation in the world

PRIMALOFT® BIO™
Performance FABRIC

The first 100% recycled, biodegradable* synthetic fabric

COMFORT
IS FREEDOM

When weather is no longer an issue, you can embrace every moment and focus on your experience, not the elements. Our passion at PrimaLoft, Inc. is creating the comfort solutions that make this possible – day or night, at play or at rest, in any climate and any condition.

COMFORT
ON THE MOVE

The latest in breathable technology, PrimaLoft® Gold and Silver Insulation Active allow excess heat and moisture vapor to vent out during aerobic activity. Keeping you warm and comfortable, even on the move.

Tent Talk:
Polar Explorer,
Lonnie Dupre

Join us as we talk with Lonnie Dupre, on adventure, close calls with polar bears, living simply and the purpose that drives him on every expedition.

PERFORMANCE GUIDE

This guide shows you how specific benefits of PrimaLoft® technologies allow you to stay in the moment. You'll know what to look for while shopping – and where.
HANG TAG GUIDE

How to spot a true PrimaLoft® product and identify key benefits and features.
COMFORT TRANSLATOR

See how PrimaLoft® comfort solutions enable you to stay in the moment, anywhere, anytime in any condition.
BRAND PARTNERS

PrimaLoft® partners with over 500 brands worldwide. Find your favorites here.