A Better Answer For Sustainability.
WE NEVER SAW RECYCLING AS THE FINAL STEP, THAT’S WHY WE ARE CONSTANTLY SEARCHING FOR THE NEXT SOLUTION. INTRODUCING PRIMALOFT® BIO™, THE FIRST-EVER 100% recycled, BIODEGRADABLE* SYNTHETIC FIBER. OUR LATEST BREAKTHROUGH in material science OFFERS A PREVIOUSLY UNATTAINABLE LEVEL OF PERFORMANCE AND SUSTAINABILITY ACROSS OUR SYNTHETIC INSULATIONS AND FABRICS. ULTIMATELY, SAVING TONS OF MICROPLASTICS FROM OUR LANDFILLS AND OCEANS. IN ACCELERATED TEST CONDITIONS, PRIMALOFT® BIO™ FIBERS REACH NEAR COMPLETE BIODEGRADATION* IN JUST ONE YEAR, WHILE STANDARD POLYESTER REMAINS ALMOST COMPLETELY INTACT. IT’S ANOTHER MAJOR MILESTONE IN OUR JOURNEY TOWARD A MORE SUSTAINABLE WORLD.
PrimaLoft® Bio™ brings a new approach to sustainability without compromising our industry-leading performance and comfort throughout the life cycle of the garment. Because this innovation lies within the makeup of the fibers, we were able to create the world’s first-ever 100% recycled, biodegradable* synthetic insulation and fabric. Curious about how it works? See below.
PrimaLoft® Bio™ fibers break down at a highly-accelerated rate in landfills and oceans because we’ve optimized them to be more appetizing to the naturally-occurring microbes in these specific environments. These microbes allow the synthetic insulation OR SYNTHETIC FABRIC to return back to nature as 100% natural elements including: CO2, methane gas, water and biomass.
And Stay Up-to-date on our relentlessly responsible™ Journey
55.1% biodegradation in 409 days under ASTM D6691 conditions.