Meet the PrimaLoft Ambassador Community — athletes and explorers who live at the edge of possibility. If it survives their expeditions, it’s ready for yours.
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Lonnie’s Story
“Expeditions are really where gear testing is at, because at 50 below is where things go wrong. The detail in our clothing really has to be spot on, cause our life literally depends on it.”
GET TO KNOW:
BASED IN:
OCCUPATION:
CURRENTLY:
Bri’s Story
“Fishing is about observation — we need to be resilient, and we need to be flexible. So putting on something and observing how it works towards a function is what I’m doing anyway.”
See which PrimaLoft favorites Lonnie and Bri rely on most.
