PrimaLoft® Brand Resources
Here you'll find an overview of our brand resources, including access to PrimaLoft® Brand Guidelines & logo assets.
PrimaLoft® Brand: Resources & Assets
Representing the PrimaLoft® Brand
Please follow these requirements when using the PrimaLoft® logo.
Primary Logo: Red Shield
The red shield is our primary logo, and its usage is mandatory on backgrounds other than red.
Secondary Logo: Red Wordmark
Use the Red Wordmark only in applications where the legibility of the Red Shield will be impacted.
Our Brand Colors:
Our Primary color is PrimaLoft® Red. No other version of red should be used. Secondary Colors are White and Black. Where legibility of the red logo versions are impacted, such as on red backgrounds, white and black logos may be used. Please reference our Brand Guidelines for color codes.
Quick Comms Point:
The “L” in “PrimaLoft” must always be capitalized.
Brand Guidelines Download
Please download our full Brand Guidelines to ensure proper usage of the PrimaLoft® logo and communication of the PrimaLoft® Brand.
