January 14, 2015


Dupre Summits Highest Peak in North America in Most Treacherous Weather Conditions with PrimaLoft Outerwear and Sleep System

LATHAM, N.Y., (14-January, 2015) – PrimaLoft, Inc. (primaloft.com), the world leader in providing comfort solutions with high-performance insulations and fabrics, is proud to announce that Lonnie Dupre, PrimaLoft athlete and accomplished mountaineer, summited Denali on January 11, 2015, at 5:04 PM (Central). After three attempts in 2011, 2012 and 2013 that ended due to weather conditions, he is the first to solo summit the 20,320-ft. peak elevation in the month of January, when winds over 100 mph and temperatures below -50 degrees Fahrenheit are common.

While on mountain, Dupre used PrimaLoft® Insulation in his sleep system and jackets. Throughout the expedition, he wore the Mountain Equipment Citadel Parka and the Mountain Equipment Fitzroy Pant, both insulated with PrimaLoft® Gold, as well as the Black Diamond Hot Forge Hoody with PrimaLoft® Gold Insulation Down Blend. His sleeping bag, the Mountain Equipment Matrix 3, was lined with PrimaLoft® Silver insulation. Dupre pulled a five-foot sled with 165 pounds of supplies on the lower elevations, and then switched to backpacking supplies on the steeper parts. Dupre also carried 175 bamboo wands to mark his route, increasing the chance for a safe return.

“This amazing feat adds to Lonnie’s long list of accomplishments, and we are honored he chose PrimaLoft to protect him on his journey,” said David Newey, director of global marketing for PrimaLoft. “Lonnie trusted the brand not only to keep him warm but also to keep him alive in the coldest and darkest time of year on the mountain. We are inspired by his hard work and eager to support him again in the future.”

Dupre, a resident of Grand Marais, Minnesota, brings 25 years of Arctic exploration to his most recent endeavor. His accomplishments include being the first to circumnavigate Greenland by non-motorized transport, and reaching the North Pole in two separate expeditions.

About PrimaLoft, Inc.
PrimaLoft, Inc., a materials science company based in Latham, New York with offices in Germany and China, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association and the Sustainable Apparel Coalition’s Higg Index. For more information, please visit primaloft.com, and follow PrimaLoft on Facebook, Twitter and Instagram.

PrimaLoft®, Feel the Performance™


Ken Fisk



Upgrade your browser - Unfortunately, this site has updated features that can't run on this version of Internet Explorer. Download a free upgrade of Internet Explorer.