January 23, 2020

PrimaLoft, Inc. Announces Increased Focus on Licensing, Establishing New Business Unit

Leading material technology experts establish new licensing business unit aimed at sharing technology and brand

LATHAM, N.Y. (January 23, 2020) – PrimaLoft, Inc., the leader in advanced material technology, today announced the establishment of a new business unit that will focus on licensing the company’s technologies and constant innovation through the PrimaLoft® Brand.

Jochen Lagemann, currently serving as Senior Vice President and Managing Director – Europe & Asia, will be taking on the new role of President PrimaLoft Licensing. Mr. Lagemann will retain his duties as Managing Director, Europe, in addition to leading the licensing business unit.

“We are excited for the opportunity to expand access to our advanced material technology, as well as our brand, to industries and applications outside of our core market,” said PrimaLoft president and CEO, Mike Joyce. “After setting-up and successfully establishing our business in Europe and Asia over the last 10 years, Jochen’s global business experience, strategic strength and pioneering character make him uniquely qualified to establish another new business for our company.” Mr. Lagemann will still be based in the European office in Munich, reporting to the CEO, and remains a member of the operating board.

Additionally, PrimaLoft has hired Bob Sameski as Vice President, PrimaLoft Licensing to play a key role in building this new business unit, reporting to Jochen Lagemann. Mr. Sameski is a seasoned veteran of the licensing world, having worked with Symphony Investment Partners as an advisor to licensing partnerships, mergers and acquisitions. Prior to Symphony, Mr. Sameski was the VP of Sport & Active Brands at Marquee Brands, where he directed all licensing, marketing, brand management and e-commerce for the Body Glove brand, and was instrumental in the brand’s early growth and expansion across 40 licensees.

PrimaLoft has established a premium brand and developed a stable of breakthrough innovations that make up a diverse range of material technology solutions. These advancements in performance and sustainability, can be applied to a broad set of industries, beyond the apparel, footwear and home furnishing segments in which PrimaLoft has proven its leadership.


About PrimaLoft, Inc.
PrimaLoft, Inc., an advanced material technology company based in Latham, New York with offices in Munich, Germany and Xiamen, China, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association, the Sustainable Apparel Coalition’s Higg Index and the Global Recycled Standard. For more information, please visit primaloft.com, and follow PrimaLoft on Facebook, Twitter and Instagram. PrimaLoft®, Feel the Performance™.


John L DiCuollo, Backbone Media

970-963-4873 ext. 118


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