January 23, 2020

PrimaLoft® P.U.R.E.™ Adopted by Patagonia for Fall 2020 Nano Puff® Program

PrimaLoft® P.U.R.E.™ will reduce carbon emissions for insulation used in Patagonia Nano Puff by nearly half.

LATHAM, N.Y. (January 23, 2020) – PrimaLoft, Inc., the world leader in advanced material technology, today announces Patagonia as its first brand partner to adopt PrimaLoft® P.U.R.E.™ manufacturing technology. PrimaLoft P.U.R.E., which stands for “Produced Using Reduced Emissions,” reduces carbon emissions during the insulation manufacturing process by as much as 48%. Patagonia will incorporate PrimaLoft® Gold Insulation manufactured with PrimaLoft P.U.R.E. for its Fall 2020 Nano Puff program.

“It’s very appropriate for Patagonia to be our first partner using P.U.R.E.,” said PrimaLoft president and CEO Mike Joyce. “For over ten years, we’ve collaborated with Patagonia to make each iteration of the Nano Puff even more sustainable than the last. Four years ago, this meant turning a critical eye toward our manufacturing process. Through four years of research and development, the concept for P.U.R.E. was born.”

After identifying large, energy-intensive ovens as the main culprit of carbon emissions in insulation manufacturing, PrimaLoft reinvented the traditional manufacturing process by removing the need for heat from these ovens.

Typically, insulation manufacturing requires heat to melt bonding fibers, which provide structural integrity for the insulation. P.U.R.E. technology achieves this integrity without the need for melting, removing heat from the process. By implementing PrimaLoft’s P.U.R.E. manufacturing technology, the insulation used in the new Nano Puff will not only have a drastically smaller carbon footprint, but will also be made with 100% recycled PrimaLoft fibers.

“PrimaLoft went straight to the core in tackling this issue,” said Kristo Torgersen, Global Marketing Director, Technical Outdoor at Patagonia. “They addressed the biggest culprit of carbon emissions in their manufacturing process and did so in a way that did not compromise the performance of the insulation in the field. The P.U.R.E. Nano Puff is our most environmentally responsible version of the style to date and still maintains its pinnacle performance.”

An extension of PrimaLoft’s Relentlessly Responsible™ mission, P.U.R.E. manufacturing arrives on the heels of PrimaLoft® Bio™, the first biodegradable* synthetic insulation, debuted by PrimaLoft last year. PrimaLoft P.U.R.E. is nominated for an OR 2020 Innovation Award at the Outdoor Retailer Snow Show in Denver this month, where Patagonia will also debut the Fall 2020 Nano Puff utilizing P.U.R.E. manufacturing technology.

To learn more about PrimaLoft P.U.R.E., visit the PrimaLoft Booth – 56004-UL at Outdoor Retailer, January 29th – 31st, or visit stage.primaloft.com/pure.


About PrimaLoft, Inc.
PrimaLoft, Inc., an advanced material technology company based in Latham, New York, with offices in Munich, Germany, and Xiamen, China, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of Primaloft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association, the Sustainable Apparel Coalition’s Higg Index and the Global Recycled Standard. For more information, please visit primaloft.com, and follow PrimaLoft on Facebook, Twitter and Instagram. PrimaLoft®, Feel the Performance™.


John L DiCuollo, Backbone Media

970-963-4873 ext. 118


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