January 17, 2020

PrimaLoft Promotes Chris Humphris to Senior Vice President of Global Sales

Strategic move to align North American, European and Asian sales efforts

LATHAM, N.Y. (January 17, 2020) – PrimaLoft, Inc., the leader in advanced material technology, today announced the promotion of Chris Humphris to the position of Senior Vice President, Global Sales. This represents a strategic move to align North American, European and Asian sales efforts for the company.

“Chris’s extensive background as an integral part of our sales team, as well as his management experience in Europe and the Americas, makes him uniquely qualified to lead our global sales efforts,” said PrimaLoft president and CEO, Mike Joyce. “He has demonstrated time and again that he possesses the strategic acumen, as well as interpersonal and intercultural skills, to successfully lead our team on a global scale.”

Humphris has been supporting PrimaLoft in vital sales roles for more than 20 years and most recently held the position of Senior Vice President of Sales, Americas. As a truly passionate textile specialist, his experience covers outdoor performance apparel, as well as fashion. Previously, Humphris worked at Concept III, a well-established US and UK-based developer of performance products, and a long-time partner of PrimaLoft.

In his new role, Humphris will remain based out of PrimaLoft headquarters in Latham, NY.


About PrimaLoft, Inc.
PrimaLoft, Inc., an advanced material technology company based in Latham, New York with offices in Munich, Germany and Xiamen, China, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association, the Sustainable Apparel Coalition’s Higg Index and the Global Recycled Standard. For more information, please visit primaloft.com, and follow PrimaLoft on Facebook, Twitter and Instagram. PrimaLoft®, Feel the Performance™.


John L DiCuollo, Backbone Media

970-963-4873 ext. 118


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