P.U.R.E. Genius

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Introducing PrimaLoft® P.U.R.E. A new standard in manufacturing technology that relies on air, instead of heat from an oven, to produce PrimaLoft® insulation. The result is a drastic reduction in carbon emissions around the world. It's a brilliant shift in our process, that will make a huge difference for the environment. Ushering in a new era of collaboration between us and Mother Nature. Once again demonstrating what's possible when we're Relentlessly Responsible in every aspect of our business.

Converting production of PrimaLoft® Gold Insulation to P.U.R.E. manufacturing technology results in

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*Calculations based on single-year production of 40-100gsm insulation manufactured in Asia. Calculations verified by independent third-party. SGS North America, Inc.

Behind
the
Genius

Join us as we celebrate the minds behind our latest material manufacturing breakthrough.

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